Most salespeople have a system for selling (hopefully), but don’t understand that buyers also have a system for buying.  When engaged with a salesperson, buyers have built-in
defense mechanisms in place that are based upon cultural stigma, as well as unpleasant experiences from the past with sales people that we classify as ”peddlers.”   Learn the psychology behind this buyer system and get  insight as to how a salesperson can go about establishing himself or herself as a trusted advisor, rather than a peddler, once they understand the reasons behind buyers’ behavior.

"The Buyer/Seller Dance - Who is Leading?" presented by guest speaker Rusty Fox

Wednesday Feb. 10

11:30 a.m. to 1 p.m. at the Lakeland Center, Hollingsworth Room

Members who RSVP by 10 a.m. on Friday Feb. 5 will pay only $20; Guests and members with late RSVPs pay $25.  RSVP to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

For more information on upcoming meetings and events, click here.

Have you had an encounter with a leprechaun?  What about the Easter Bunny?  Do you have an interesting, humorous story to tell?  Submit your story to our newsletter editor.  We will try to include as many as we can as space permits.

Also, please consider submitting an article for the “Sharing Our Knowledge” column.  The object is to inform and educate. The article is not to be an advertisement but we will list your business in the byline.

Articles for these and other news items should be submitted to newsletter editor Julia Dispada at This e-mail address is being protected from spambots. You need JavaScript enabled to view it by Friday, Feb. 19. 

Several of our members have received recent recognition, including President Susan Musser and Jonathan Crain. Click here to read all about it or click the link for "Member News" on the right.

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